Business company profiles are a valuable source of business intelligence on competitors, prospects, customers and potential suppliers. They are used by professionals that require business information to meet objectives such as:
Preparing for meetings and sales calls
Evaluating new business opportunities
Planning marketing campaigns
Preparing sales and financial forecasts
Sources of Company Profiles
Some basic information is freely available on the Internet, but the highest quality information with the most editorial verification is available through business information service providers, such as GMR Analytics.
Company profiles summarize a company’s history, executives, financials and other information. They are often offered by business information services as part of extensive information databases, business browser solutions or single company research reports. Users usually purchase a subscription to access them.
Company Profile Components
A company profile provides the information business professionals need to get a full picture of a prospect, competitor, customer, or acquisition opportunity. Common components include:
Snapshot of top-line data to give a sense for company size, longevity and viability: Number of employees, credit rating, annual sales and year of incorporation are data that fall into this category.
Business description showing how the company positions itself: This briefly summarizes a company’s focus, history, competitive position and corporate structure.
Listings of senior staff to support marketing campaigns and meeting preparation: The most detailed company profiles also include top executive profiles.
Financial health data: Credit ratings, recommended credit limits and annual sales data is often provided.
Market position data that shows how the company competes: Common information includes major brands and trade names, lines of business, neighboring businesses, key competitors, markets served, and SIC and NAICS codes.
Announcements and news coverage: A comprehensive company profile summarizes headlines publicizing key events and provides full text of select news coverage and press releases.
Companies we have profiled:
Steelcase Inc. , April 2016
BNSF Railway , December 2015
IDA , August 2015
Booz Allen Hamilton , April 2015
SAS , December 2014
Analytics Operations Engineering, Inc. , August 2014
Gurobi Optimization , April 2014
General Motors , December 2013
End-to-End Analytics , August 2013
Mayo Clinic , April 2013
Paragon Decision Technology (AIMMS) , December 2012
Bank of America , August 2012
Disney Parks & Resorts , April 2012
IBM , December 2011
Land O'Lakes , August 2011
Jeppesen , April 2011
FedEx , December 2010
Frontline Systems, Inc. , August 2010
Princeton Consultants, Inc. , April 2010
United Parcel Service , December 2009
McDonald's , August 2009
Applied Mathematics, Inc. , April 2009
General Electric Global Research Center , December 2008
Wagner Associates , August 2008
Hewlett-Packard , April 2008
Schneider National, Inc. , December 2007
Ford Motor Company , August 2007
Weyerhaeuser Company , April 2007
Boeing , December 2006
PPG Industries, Inc. , August 2006
Air Products , April 2006